Despite these numbers, the website still loses money every month (Goldkorn describes the overall company as marginally profitable). “I have always been looking for a business model for the website, but it is a loss-leader,” says Goldkorn. “What it is is a platform for us to prove our expertise and then people have paid us to do other things.” These additional activities include research — often on Internet word of mouth and what Chinese people are saying about specific companies/organizations —and giving speeches. Goldkorn estimates he probably gets one paid speaking gig a month, and though they are generally in the Chinese mainland or Hong Kong, he will sometimes be flown to Europe or the United States to speak on subjects related to China and its media.
Commercial
Jeremy Goldkorn is a speaker at the China Speakers Bureau. When you need him for your conference, do get in touch.
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1 comment:
Is this because it's all too predictable that, sooner or later, the Chinese government may be going to block your site? That's awful. China is really going to have to make some major reforms internally if it wants to become one of the leading world powers in the future. Asia Chronicle has been providing in-depth news analysees on the issues facing China. Worth a read I think. www.asiachroniclenews.com
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