Thursday, February 17, 2011

Second wives key for luxury consumption - Tom Doctoroff

DoctoroffTom Doctoroff by Fantake via Flickr
China's second wives account officially for one third of the country's luxury consumption, says Tom Doctoroff in the Huffington Post, and elaborates on the distinction between marriage and sex in China.
Because China has never had a humanist revolution, sex and marriage have always been relatively divorced. That is why many Asian cultures have an immensely commercialised and categorised [sex industry]. The way they separate the two is quite stunning - the choices are up on neon boards like a McDonald's menu... 
Second Wives [like flashy brands] because they have to display that their man is dedicated to them. They lead very insecure lives. They are not independent and need to advertise the fact they have a sponsor.
Much more in the Huffington Post

Tom Doctoroff is a speaker at the China Speakers Bureau. When you need him at your meeting or conference, do get in touch.
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