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| Helen Wang |
Second-tier city
Chengdu is betting on the high-end luxury consumption and wants to bring annually twenty world-brand luxury products into the city,
writes author Helen Wang in Forbes. New targets for China's middle class.
Helen Wang:
A cover story in Chengdu Today, “Global Luxury Brands Stride Forward in Chengdu,” reveals that Chengdu municipal government has set a goal to bring “twenty famous international brands to Chengdu every year” and “by 2015, primacy ratio of international first-tier brands will reach 80 % or above in western China.” Hurray and hurry, luxury goods companies!
In 2010, Chengdu’s retails sales reached $5.8 billion. Much of it went to luxury brands such as Hermes, Burberry and Prada. Louis Vuitton alone registered record sales of $138 million. Cartier generated more revenue in Chengdu than in any other city in China...
I had an interesting conversation with the magazine’s editor Eureka Wang. Knowing that I have written a book about the Chinese middle class, she asked me if middle class Americans are also fanatically buying luxury goods. I said “very rare.” She was surprised. “Who is buying luxury goods in America then?” she asked. “The very rich,” I said.
More in Forbes
Helen Wang is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch.
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