Monday, August 27, 2012

Building trust on the internet - Tricia Wang

Tricia Wang
Key lesson cultural anthropologist Tricia Wang learned from the internet in China: trust and transparency are essential to succeed. And that lesson is not limited to China, but universal, she teaches at a media conference in Malmo, Sweden, illustrated by NGO 'Free Lunch'.

Even the best systems to measure results do not work, if the people, the customers or others, do not trust those results. Transparency of those results is more important to win over the trust of its users. Tricia Wang uses the measurement of electricity at the end of the nineteenth century to illustrate why the troublesome administration of the 'Free Lunch' project is needed to win trust.

A lesson that might also apply to algorithm-driven technology firms like Google, Klout and Peerindex.

Tricia Wang is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers' request form.
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