China's e-commerce is booming, but not for US retailers - Shaun Rein

+Shaun Rein  (Photo credit: Fantake)

E-commerce in China is growing 50 percent each year, but US retailers like Macy and Neiman Marcus are scaling back their online operation in the country. Retail analyst Shaun Rein explains in the WSJ that US companies mostly lack brand equity and focus at the wrong consumers.

Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.



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