Thursday, November 21, 2013

Advertising moves from big broadcasters to online - Tom Doctoroff

Tom Doctoroff 2011
Tom Doctoroff
China's state-TV, CCTV, saw for the first time its advertising revenue shrink, while online is growing double-digit. Advertising guru Tom Doctoroff explains to the WSJ youth is going digital, and advertisers prefer cheaper TV-stations in lower tier cities. CCTV and Shanghai TV are too expensive. 

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.
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