Tuesday, November 26, 2013

Consistency: key for brands - Tom Doctoroff

Tom Doctoroff 2011
Tom Doctoroff
 Getting your customers involved with a key idea and be consistent, that is the message China advertising guru Tom Doctoroff has for agencies, trying to survive between traditional and digital advertising models. The need for affinity with brands has not changed. 

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.    

China Weekly Hangout
The +China Weekly Hangout will have open office hours coming Thursday, where you can drop in to discuss any issue, but where we want to focus on technical problems you have or we have had with hangouts. The development of this Google tool is going pretty fast, offering every week more new bells and whistles, but also with regularly new challenges. You can join us on Thursday 28 November 10pm Beijing time, 3pm CET (Europe) or 9am EST (US/Canada). You can read our announcement here, or join the event by watching, commenting or actively joining at our event page. 

What do Chinese tourists want? - The +China Weekly Hangout asked Roy Graff of ChinaContact on June 20, who joined us to discuss the increasingly diversifying market of Chinese tourists. And yes, there is no longer one answer for basic questions. Moderation by +Fons Tuinstra of the China Speakers Bureau.
Enhanced by Zemanta
Post a Comment