China Herald: Book ´China goes west´ by Joel Backaler now available

The long-awaited book by China consultant Joel Backaler, China Goes West: Everything You Need to Know About Chinese Companies Going Global is now available on Amazon. Joel Backaler has been studying Chinese firms going global for the past decade.

This is what the press release tells about the book:

China Goes West is a primer for business leaders and consumers alike on how to work with Chinese firms, understand cultural differences and prepare for the future. It is full of compelling anecdotes about Chinese companies that have successfully invested in faltering American businesses and saved American jobs, and explores why others have failed. It answers tough questions about national security and regulatory concerns, and offers advice for businesses on both sides of the equation.

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