Tuesday, November 25, 2014

Twitter is a tool, not a strategy - Tom Doctoroff

Tom Doctoroff
Tom Doctoroff
Branding needs more than social media tools like Twitter or Wechat, says Shanghai-based author Tom Doctoroff of Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing on his book tour. Virals on social media do not build a brand, nor sell burgers, he says.

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

 Are you interested in more branding experts at the China Speakers Bureau? Do check our latest list.
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