Friday, April 17, 2015

China´s cars not ready for mature markets - Tom Doctoroff

Tom Doctoroff
+Tom Doctoroff 
China´s auto brands have gained traction and achieved a large enough scale, but are far away from breaking into mature markets, says branding expert Tom Doctoroff to Reuters. No way Chinese cars can sell for a premium, he argues.

Reuters:
Global brands have dominated car production since China's economic opening despite strict limitations that require foreign automakers to form 50:50 joint ventures with local partners in order to manufacture in China. 
Some Chinese automakers have achieved a large enough scale with indigenous SUV brands and are seen as reliable by domestic drivers, though that's not enough to command loyalty or premium pricing, said Tom Doctoroff, Asia-Pacific CEO for ad firm JWT. Consequently, Doctoroff says, those brands are a long way from breaking into mature global markets like Europe or the United States, where leading Chinese SUV brands - which also include those from BAIC Motor, Chery, JAC Motors and Zotye - remain virtual unknowns.
More in Reuters.

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´ request form.

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