The partnership (with Disney) is global, but an initial focus is China, where Disney's first theme park is set to open next year in Shanghai. Uniqlo's largest store world-wide is in Shanghai, and an entire floor is being revamped to feature the Disney items.
"It allows [Disney] to project their brand as a fashion brand rather than primarily as a kids' brand," said Ben Cavender, a principal at Shanghai-based consultancy China Market Research.
Research firm Euromonitor International says Uniqlo leads Western rivals such as Industria de Diseño Textil SA's Zara chain, Hennes & Mauritz AB's H&M and Gap Inc. in apparel and footwear market share in China, though it trails Danish retailer Bestseller A/S and sportswear companies Nike Inc. and Adidas AG.More in the Market Watch.
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