Tuesday, December 08, 2015

Quality key for China´s young consumers - Ben Cavender

Ben Cavender
Ben Cavender
Going cheap is no longer the prevailing trend among China´s consumers, as especially the younger ones, who have traveled a lot, look for good quality, says retail analyst Ben Cavender in the International Business Times.

The International Business Times:
"The Chinese are now more interested to spend money to have a nice quality of life – nice experiences, going to a nice restaurant, wine bar or beer bar where they can spend time with friends," said Ben Cavender, an analyst with China Market Research Group. "Especially younger consumers in their 20s and early 30s, they've travelled more and are more interested in niche products and niche brands."
More in the International Business Times.

Ben Cavender is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

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