Consumers in mainland China are demanding foreign brands that promise something many local products can’t: peace of mind. Worsening pollution and several product-safety scares have led to increased sales for imports that are considered safer, from baby formula and facial creams to fresh fruit and live seafood. “The fear of pollution is changing consumer spending,” says Shaun Rein, managing director of Shanghai-based China Market Research Group. “Anything that’s sort of natural is doing really well.”More at Bloomberg.
Shaun Rein is a speaker at the China Speakers Bureau.
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