Wednesday, May 24, 2017

Chinese brands: no price premium - Tom Doctoroff

Tom Doctoroff
Chinese brands might be improving, but they can still not offer a price premium, says marketing guru Tom Doctoroff and author of What Chinese Want: Culture, Communism, and China's Modern Consumer at Campaign Asia. They are lacking long-term concept and are mostly sales-driven, he adds.

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? 

Do get in touch or fill in our speakers' request form. Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.
Post a Comment