China Herald: Digital strategy. Tom Doctoroff

Building brands needs more than tools, argues Shanghai-based author Tom Doctoroff of Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing at Bloomberg Surveillance. "Brands have to make clear where they stand." Uber is an example of a company who seems pretty clueless.

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

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