China Herald: Soft power

Monday, May 15, 2017

Jacky Chan as China's soft power force - Ben Cavender

Ben Cavender

Gaining soft power is not an exclusive issue for China’s government. Jacky Chan and Wanda might be equally important for how the world sees China, says branding expert Ben Cavender to the South China Morning Post.

The South China Morning Post:

… it’s clear China is trying to exert a lot more intangible soft power force on the world,” said Ben Cavender of China Market Research Group. “With (President Donald) Trump coming into power, it’s created a massive opportunity for China to sort of rebrand itself.”

Building up China’s entertainment industry can also support other sectors, from retail to advertising, which is a crucial move as the government works to maneuver an economic growth transition away from manufacturing and exports.

“It used to be very difficult for China’s movie industry to go abroad,” Chan said. “Now, China has the capital and the ability to start purchasing foreign companies … this kind of cooperation will lead us to learn more, and allow us to spread Chinese culture overseas to help more people understand China.”

Chan says he’s happy to use his influence to introduce China to the world, and that falls in line with next steps for his new animation. There are plans to roll out internationally, and eventually make a feature film over the next few years.

But he has become so ubiquitous — showing up on commercials for everything from shampoo to energy drinks — that consumers sometimes feel “he’s in it for a paycheck because [it seems] he doesn’t care about the product,” Cavender said.

More in the South China Morning Post.

Ben Cavender is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Are you looking for more political experts at the China Speakers Bureau? Do check out this list.

Monday, December 22, 2014

The collateral damage of communist rule – Ian Johnson

Ian Johnson

Economist Arthur Kroeber argued last week that China´s leadership accepts that its authoritarian strength triggers off collateral damage: it will never become a leader in technology or soft power, including censorship. Journalist Ian Johnson disagrees in the ChinaFile, the people might not accept that trade-off.

Ian Johnson:

Two problems. One, I suspect this tradeoff is news to many people in the government. We can all agree that it’s unfair to expect China to be producing Googles and Apples at this point in its development, nor for its films to rival Hollywood’s influence. But the government fervently believes that it has to innovate. It is pouring huge amounts of money into trying to become a technological and soft-power giant. The whole of northern Beijing is becoming a high-tech park, while the Beijing-Tianjin corridor is home to tens of thousands of people working for top-level government research institutes, charged with innovation. Perhaps this is delusional, but such an economic transformation is also widely seen outside the government as necessary for China’s long-term economic health. That this won’t happen is a bit surprising and, to me, is more the lede than the not-too surprising point that the CCP isn’t about to collapse.

I think the essay is structured this way because the argument (and here I may be wrong but it’s how I read it) is that these problems are long-term issues that can be addressed in the future. For now, Kroeber implies, China can grow and prosper with its current model. Leave the innovating and movie-making to the future.

There’s some merit to this. I remember talking to the economist Barry Naughton in the 1990s and he wisely said that long-term secular trends like urbanization are going to keep China growing for another long while. That turned out to be true, and by the same token we can say that a technocratically led government can keep things on track, building more high-speed trains, bringing more people into cities, and restructuring the economy away from polluting enterprises. That should be good for many more years of growth.

The problem is that China’s system isn’t just an old jalopy that is doing the job and can be replaced when it breaks. Instead, it’s like a performance-enhancing drug that is delivering successes but also damaging the body.

Much more at the ChinaFile.

Both Ian Johnson and Arthur Kroeber are speakers at the China Speakers Bureau. Do you need one of them at your meeting or conference? Get in touch or fill in our speakers´request form.

Managing your risks in China is a much-needed skill. Are you looking for more experts on risk management at the China Speakers Bureau? Do check out this list.