Monday, April 22, 2013

WeChat: changing the voice of the consumer - Sam Flemming

samflemming
Sam Flemming
With 300 million users in four months time, WeChat is a new kid at the block that is changing the voice, text and email of the consumers, argues CIC's chairman Sam Flemming in ThoughtFull China. Here his transcript.  

Sam Flemming:
Something to keep in mind is that while it is easy to pigeonhole WeChat as the next big social media app, it is in fact, much more than just ‘social’ 
WeChat is changing the way millions of consumers use voice, text, email and how they find information. 
It can very easily link to Tencent’s massive Internet properties like weibo, Qzone, Pengyou, and QQ
As a mobile app, its ability to provide Online to Offline functionalities is not being lost on retailers which can now enable them to join a loyalty club with simple scan of a QR code and eventually make payment right from Tencent’s payment system. 
Are the credit card companies paying attention? 
WeChat is certainly the new social media powerhouse on the block. But what is really exciting is that WeChat’s the potential to change not only how consumers communicate and socialize, but ultimately how they do business with the companies. Welcome to Social Business, China style.
More at Sam Flemming's transcript.

 Sam Flemming is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Food scandals drive much of the online chatter in China. For example food security and the thousands of dead pigs found in the Huangpu River in Shanghai. Sustainability expert +Richard Brubaker gives his take on the issue at the China Weekly Hangout, together with +Andrew Hupert and +Chris Brown. Moderation by +Fons Tuinstra .

 
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