Wednesday, July 03, 2013

Engaging the Chinese consumer - Tom Doctoroff

Doctoroff
Tom Doctoroff
"For Chinese consumers brands are a mean to an end, not an end in itself," tells JWT's Tom Doctoroff in an interview with Bob Jeffrey for a special Worldmakers episode in Shanghai. "They are not individualistic, they want to be part of society." 


Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.    


 What do Chinese tourists want, asked the +China Weekly Hangout hospitality specialist Roy Graff of +ChinaContact. He joins us to discussed the increasingly diversifying market of Chinese tourists. And yes, there is no longer one answer for basic questions. Moderation by +Fons Tuinstra of the China Speakers Bureau.

 

On July 1 Hong Kong we saw the annual march against Beijing rule. The +China Weekly Hangout will examine on Thursday July 4 the turnout, and how the relationship between Hong Kong and Beijing has developed, since China took over the former British enclave. You can read our announcement here, or join the debate at our event page here. 
Confirmed guests: +Paul Fox+Dee Lee (Inno) and+Brian Ho.  
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