Thursday, August 01, 2013

PR training not enough for government officials - Zhang Lijia

Zhang Lijia
Zhang Lijia
Author Zhang Lijia ran into a professor who gives PR training to local government officials in charge of guarding stability, or weiwen. Important that they learn about communication and PR, but not enough, she writes on her weblog.

+Lijia Zhang:
I asked my friend if these officials were interested in what he had to say. He smiled and said he wasn’t sure. Some took notes while the others dozed at his class. Some just saw this as a sightseeing opportunity. What interested them most was his analysis of ‘Wukan Incident’ – referring to the brazen protests by the villagers from Wukan in Guangdong province against the land grab in the end of 2011. It was an economic issue and therefore be treated as so, my friend argued, but the local authority made a mistake by escalating it to a social and political issue. At first, the official-run newspapers stated that the demonstration was ‘incited by a small handful of people’ and by ‘some hostile force from abroad’. 
All of those participants are officials working in weiwen – maintaining stability. As the discontentment in the grass root level increases and the ordinary people are more ready to take to the street to fight for their rights, the weiwen army has been expanding steadily and so has the expense. It is commonly believed that China spends more money on weiwen than on military expense (I also heard it is a state secret!) 
Most people outside China have little idea about weiwen. Let me give you an example. The guys who camped at blind lawyer Chen Guangcheng’s house and watched him 24 hours a day were all weiwen officials and this spring, when Chen’s friends came to celebrate his mother’s birthday, it was also weiwen guys who came and dispersed the party. 
It is certainly a big progress that the authorities have realized that the officials need to learn about communication and PR. Some senior government officials have attended training programs in Britain and Singapore to learn about politics and western style management. However, for China’s long term stability, there should be more channels for people to express their grievances so that people who have been wronged wouldn’t take extreme measures such as blowing himself up like Cai Zhongxing, the man in wheel-chair did at the Capital Airport earlier this month.
More at Zhang Lijia's weblog.

Zhang Lijia is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers' request form.

China Weekly Hangout

+Steve Barru and +Fons Tuinstra of the +China Speakers Bureau discussed on the +China Weekly Hangout  on April 4 what they expect from the political change in the upcoming ten years under Xi Jinping; agenda: Hu Jintao, austerity, poor-rich divide, and more.
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