internet - Edelman gives up on Chinese blogs

Silicon Hutong notes that global PR-firm Edelman has given up its ambitious plans to include Chinese blogs in its global PR-strategies. SH is amused:

Nearly eight months ago, Edelman announced through Steve Rubel's Micro Persuasion blog that, because two thirds of the blogosphere spoke a different language than English - and that already 15% of the global discussion is in Chinese - Edelman saw it as critical that their global PR teams be able to listen to the conversations not only in English but in other local languages. They were teaming up with Technorati to fast-track the development of localized Technorati monitors in German, Italian, French, Korean, and Chinese.

Now China and Korea prove a too hard act and Edelman decided to focus on Europe. Well, so much for a global strategy.