media - New magazine of Shanghai Daily deadly boring

I have subscribed to the weblog of the editors of the Shanghai Daily and today there was actually a message. That was a surprise in itself. They announced a new e-magazine, called Insight. Something new on the market! Of course I had to download it very fast.
Unfortunately, writing this piece is going to take me much longer than it took me to browse through this new product. Some articles smelled like real advertorials, and that might explain why I did not find any ads in this magazine.
Of course, there were these dreadful interviews with foreign CEO's who did their best to say absolutely nothing sensational. Some articles seemed to have some hidden news. "China will issue 3G-licenses in February", I read in an article. I'm afraid it is not real news but just a mistake, since 2008 seems a likelier moment for those licenses. You can read it yourself here.