I just learned that a leading author on corporate blogging, Debbie Weil, will visit China in June for a promotional tour when the Chinese edition of her book will be published. She will be in the company of Philippe Borremans, in daily life apart from blogger also PR-head for IBM in Belgium and Luxembourg.
Philippe reports that they got support from Edelman for their China-trip. Earlier the rumor was that Edelman has actually given up on Chinese blogs altogether.
But the recent initiative of Edelman with CIC Data was a sign of the reverse and this tour might be another sign.
They will most certainly go to Beijing, not sure if they will visit other parts of China.
Order the book here:
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
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