internet - Why has Google failed in China?

Shaun Rein has a nice go at one of my favorite subjects: why has Google - up to now - failed in China? His main conclusion:

Many critics have said that Google has failed in China. I agree with this but not for the reasons that most critics highlight – censorship. While that is a sexy topic amongst many Americans, Google has failed for much more prosaic reasons. They should learn from eBay's failure or Yahoo's experience where too little management control was ceded to the team on the ground..

I think Shaun is right, censorship is a minor issue here in China, but he goes too fast whenseparatess the censorship issue from what is according to him the major reason for Google to fail in China: failing management, or too much US involvement with the China operation.
Google mainly followed a US-agenda, did not listen to its Chinese customers. So, when it came up with this ludicrous censored search engine, they made something the Chinese internet users did not want. And on top of that, it annoyed the hell out of their US constituency. That is two management mistakes in one!
We can learn from our mistakes, I have heard, so perhaps Shaun's conditional optimism regarding Google's future is justified. I'm not so sure.