A few years ago, you could not walk into one of the more entrepreneurial journalists in China or he (and incidentally a she) was busy in setting up a Chinese edition of the New York Times. (The Wall Street Journal was another that was high on the list.) That enthusiasm has slowed down as copying such a leading paper is not that easy, certainly when everybody is doing it at the same time. On top of that, since 2005 ad revenue for print publication is no longer growing.
Those journalists should now listen what Arthur Sulzberger, the publisher of the New York Times says to the Israeli paper Haaretz:
"I really don't know whether we'll be printing the Times in five years, and you know what? I don't care either," he says.Surprisingly enough the interview got little traction and I picked it up at a Dutch blog on media. Sulzberger describes how he is managing a transition process that will stop when the New York Times is no longer printed.
China's traditional media are losing audience and ads while the internet is picking up. It would be a good idea when they would look at the New York Times yet again.
Digitizing the News: Innovation in Online Newspapers (Inside Technology)
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