Reuters reports that the originally Dutch fashion chain C&A is preparing for a launch in China. C&A plans four stores in Shanghai for 2007 and will conquer Beijing a year later.They are following a trend, as their European competitors Zara and H&M have done this already. Zara is actually a wild success in Shanghai and the effect of H&M is hard to gauge, since they only recently opened up their store.
I had to laugh a bit, because in my (possibly outdated perception) of C&A that would not be a wise move. I know them as a fashion line that is decent, affordable and extremely boring. They would focus on the same group as Zara, not the top-end, but just under it. Only Zara has a much more trendy image.
Well, the consumers in Shanghai do not suffer under my memories, it could still work out.
2 comments:
C&A has great stuff and is very trendy... I think they'll do great...
Yes, i agree that the C&A stuffs i saw in Paris was plain boring. There were a lot of middle-to-old-aged women in the store! That's why we didnt step into another C&A. Haha!
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