The Xinmin Evening News, in the last century one of China's most popular dailies, is turning digital for salvation, writes the Shanghai Daily. The paper's website is offering more interactive tools, like the possibility to write comments and value different articles.The question is whether it all is not too little too late. While circulation figures are secret, insiders believe the paper has dropped from daily three million readers in the first half of the 1990s to less than one million now. Both editors and readers belong to the over 45-year segment of the population, a group that is mostly not the ones that are very internet savvy. Whether the current changes will convince also a younger audience to turn back to the old lady remains an open question.
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