Who owns your brandname?

An interesting twist in the struggle between Danone and Wahaha, fortunately closely followed by AllRoadsleadtoChina. After some legal setbacks, Wahaha has played an interesting card. Wahaha's Zong's says that the Wahaha brandname was never transferred to Danone, so they cannot complain about him using it.

If this Is proven true, and the arbitrator’s find for wahaha… Well, needless to say we have a whole different ballgame… And danone is going to wish they paid zong the premium he was asking for.

The story is becoming more fascinating by the day. My bet is on Wahaha: not only are they in the best position to win this power struggle, they might have some strong legal arguments too.