Monday, July 16, 2007

MSN, MySpace China to cooperate



When China Web2.0 Review announced a merger between MySpace China and MSN China, denials appeared very fast. Now, a new partnership between both companies has been announced, not a merger, but interesting enough.

MSN China takes outsourcing strategy to build its Chinese portal, it cooperates with dozens of partners to provide various content and services to its users. Content and service providers have to pay for several millions Yuan a year to be a partner. However, because of MSN’s heavy traffic and extensive user base among Chinese white collar, they still regard MSN China as an effective way to quickly expand their user base.

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