The ongoing demise of Jongo.com

Jongo back in April

Cam of China Media News, until May himself employed by jongo.com, details the further demise of what I would call an amazing misinvestment. Setting up a massive media investment through UK money - they have been spending 100,000 US dollars per month! - was already a big nono for everybody who is a little bit familiar with China.

Foreign media have a very hard time to find ground in China and only by avoiding calling yourself a media company, you might have a chance of surviving. Unless you become too big of course.
I walked in April by accident into their operation (that in itself says enough) and was wondering why they did not use the most obvious new media tools. They were trying to set up a new traditional media brand, as if nothing had changed in the media industry. You might hope that the investors learned their lesson, but I'm afraid they are now already busy finding other ways to lose money.