Tuesday, October 09, 2007

Brand building in China - Tom Doctoroff


Tom Doctoroff

Chinabiz speaker Tom Doctoroff of JWT explains to Business Week how brand building among Chinese companies is changing.
The most exciting development is the emergence of midsize brands. You have these behemoth companies that are totally byzantine. But the midsize companies are led by visionaries who want to lead their companies to the top of the mountain. Most of the large companies use the big shops for propaganda purposes.

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