More internet trends at Beijing AdTech

You are likely to hear a bit more about the latest internet trends in China as AdTech Beijing will open its doors soon and major bloggers will be reporting regularly. Thomas Crampton gives here an overview.
They include some of our speakers at the Chinabiz Speakers bureau, like Lonnie Hodge from Guangzhou, Kaiser Kuo and Paul Denlinger. To my amazement the interest in speakers covering this very existing subject has been rather low, compared to other industries and trends. For all the wrong reasons, I think. The outside world is not yet really realizing how the revolution in China nowadays it taking place.
Thomas gives you all the links you need and discusses the items on the program, like this very important one:
All statistics are lies, especially in developing countries. In China, however, even online statistics are difficult to pin down.

While the US and Europe use relatively unbiased third party companies to verify data, I am told that Chinese Internet portals often offer no such guarantees. In addition, many companies do not buy based on impressions, they buy according to the number of hours a banner is online. You might, for example, buy a banner ad for three days, but not know how many times it has been seen. Why? One explanation is that the big bosses do not understand click-through, so they need to see an ad sitting for 24 hours on a website.
Companies at AdTech:
Nielsen//Netratings, DoubleClick, iResearch, Yankee Group.

Looks all pretty exciting.

Update: Ah, just talked to Shaun Rein, one of our other celebrity speakers. He will be moderating a forum. I guess I should have been there too.