Thursday, November 22, 2007

Bloggers mainly link to their own comfort space

Danwei has a nice follow-up on the research that disclosed that only 6 percent of the Chinese bloggers link now and then to website or weblogs outside China. Research in the US shows that this is not a typical Chinese feature, but - as far as figures are available - US bloggers have the same habit.
If I remember well, the Chinese research also showed that most blogs would link to other blogs in their own region, rather than to websites elsewhere in China.
I have not seen any research on weblogs in the Netherlands, German or Belgium, but I'm quite sure that there is very little overlap between countries and cultures. Even when people do speak the same language, like the Dutch and a part of the Belgians, that does not mean they really talk to each other.
Despite the technological possibilities, people tend to stay within their own comfort zone. That makes those weblogs who don't even more important.

No comments: