Defining your influence: end of the year number game

Robert Scoble

At the end of the year many bloggers and other new media people have a look at their traffic numbers in a desperate effort to value their efforts over the past year. Before you dive into them in a serious way, you should have a look at these remarks by Scobleizer, one of the leading IT-bloggers in the US.
Hoping for some input from your audience, like Paul Midler does, is of course a way, but might not work very well, especially if you are working in a rather limited niche market, the English-language China business. Let's remember that while the China business in itself is pretty huge, unlike the US IT-scene, much of the participants do not follow the online discussion or are not that familiar in participating in it. That might all change, and we should work get to get there, but our audiences are still pretty tiny.
Scoble's effort to define our influence is a nice one: are you being noticed, are you triggering off online conversations, are a few of his criteria.
Taking your online publication to the next level: that is a nice challenge for 2008. Best of luck to all of you and best wishes for the next phase.