Thursday, January 17, 2008

Danone removes key player of Wahaha brouhaha

In an effort to end the damaging brawl with partner Wahaha, Danone has removed one of its key players, the Shanghai Daily reports.
AllRoadsLeadtoChina gives its final (and by me supported) verdict:
To be perfectly frank, Danone played a game that they were neither ready for, nor played well. Where common sense should have prevailed (getting the trademark paperwork moved into the JV), it didn’t. Instead, they took a hands of approach with a successful entrepreneur and lost.
Where many people see this as a warning, I see this as a perfect lesson of jsut what happens when people/ firms pull the wool over their eyes. Like Mattel, Danone has lost potentially hundreds of millions of USD because they failed to respect the fact that they were in China and the rules are different here.

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