Chinabiz speaker Sam Flemming gives his main predictions for 2008 concerning the internet word of mouth.
"Brands (really) join the conversation", Sam hopes:
After sitting on the sidelines listening to the millions of conversations happening around them on bulletin board systems (BBS) and blogs, a number of high profile brands in China will join the conversation and become corporate netizens just as Dell, Intel, KFC and IPOD-wannabe Meizu did. They will use one of several platforms including blogs, BBS or a concept like Dell Idea Storm. "Joining the conversation" does not mean pure promotional blogs or BBS, which are set up for a quick campaign with frivolous posts or unsubstantial content that are later abandoned. Instead, these are rather long-lasting platforms that will succeed because they are the voice of the brand. This is a "non-corporate" voice that reflects the brand and resonates with the consumer conversations at the same time.More at his website.
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