How to pick a great speaker

I have been spending a bit of time at airports and fortunately had The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly with me to kill a few hours. While it actually did not teach me very much new, it is a very readable book and allowed me to focus a bit on the weblog at our speakersbureau. The weblog had no focus and I had not really a clue what to do with it.
After reading this book, I have decided to focus on our clients and their problems. Since our start in August last year we have learned a lot about the challenges in selecting speakers, so I posted the first of a whole set of tips on how to select a speaker.
Do have a look if you are interested (there will be some China-specific entries in the near futures) and let me know if you have additional tips or comments.

One day your company, organization or government department has an uncommon challenge: to find a professional speaker. That might actually be the reason you came to our site in the first place. We are in business since August 2007 with Chinabiz Speakers and since then we have been learning much and fast. A part of that educational process we want to share with you, because we think the more you know about selecting a speaker, the better we can help you.