Kaiser Kuo is doing a commendable job at Ogilvy's VergeCast, where he is speaking, moderating and blogging at the same time. Here his notes on a key note speech by Tencent's S.Y.Lau, executive Vice President of Online Marketing Services and Corporate Branding.
Lau illustrates how the recent National People's Congress used internet services to engage the over 220 million internet users in the country.
- From a macro political perspective, for the first time Chinese Internet companies were asked to collect questions posted online for the National People’s Congress. 730K questions were gathered! The netizens are very political — not necessarily savvy, but very interested and engaged. Out of these questions you get a lot of questions.
- Ecommerce has grown from 120 billion RMB in turnover back in 2001 to 1,020 billion in 2008.
- Traditionalism still makes its way onto the Internet. The CCTV Chinese New Years show was broadcast by Tencent online and had 30 million online viewers!
- Social phenomena are being reported first on the Internet: the citizen journalist phenomenon is really taking off in China. People are using the Internet to organize to hunt and locate missing persons, etc. And the Internet will provide a digital platform for everyone to enjoy the Olympic Games this summer — he largest non-television audience in history.
Kaiser Kuo is also a speaker at Chinabiz Speakers. If you are interested in having him as a speaker or moderator, do drop us a line.
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