Dutch TV producer claims contract with SMG

kissing Chinese

The interesting nasty little details are still lacking, but the Dutch TV-production house IDTV claims it has a contract with the Shanghai Media Group (SMG) to produce 220 episodes of a series, according to some media reports.
Since details are lacking, we can speculate a bit here. Why would a huge and powerful TV-station, the second-largest in China after CCTV, get a contract and be happy? Of course, we Dutch are much more creative than the Chinese and certainly cheaper.
Its director Frank de Jonge already discovered China is pretty different from the Netherlands. "For example, in China there is no public kissing." OMG. Certainly there are different ways to kiss in public.
As you might imagine, I'm really looking forward to both the creative and business results of this new project. I fear they have not been looking around in China long enough.