For some Olympic sponsors enough is enough

Mia Farrow
Genocide Intervention Network via FlickrHuman right activists have been increasing pressure on the companies who are sponsoring the Beijing Olympic Games, but for some the limit has been reached, writes the International Herald Tribune.
Nine of the 19 sponsors under attack did agree to meet Mia Farrow of "Dream for Dafur" agreed to meet her or went even further, but got last week anyway mostly bad marks as "Dream for Dafur" cited too little progress.
Some of them decided not to take it. For example CocaCola:

"For an organization that has not eased the suffering of a single individual on the ground in Darfur to criticize those who are helping thousands every day is more than ironic," a Coca-Cola spokesman, Kelly Brooks, wrote via e-mail. "This is not a report card on sponsors' good works, this is simply a report card judging companies solely on the basis of the Dream for Darfur yardstick - a company's willingness to publicly pressure a sovereign nation to intervene in the activities of another country."

Or Johnson & Johnson:

"At Johnson & Johnson, we've worked hard for years to help the people of Darfur, which is consistent with the commitment of Johnson & Johnson to contribute to better health around the world. Given the complexities of the tragedy in Darfur, we are disappointed that Dream for Darfur has used such a narrow context by which to evaluate the company's response," a spokeswoman, Lorie Gawreluk, wrote via e-mail.

More at the International Herald Tribune.