Heineken's first ad in HiPiHi

That's China points at the first ad showing up at the virtual life site HiPiHi: from Heineken. The Dutch beer makers has a reputation for good ads, better than their beer and their sales in China.

Do not hurry out to get your virtual pint: the launch is only planned around the summer. They do have already information available in English, suggesting that they do not want to stick to the Chinese market, just like giant Tencent. This promises to become a very interesting year for the internet in China and outside.

More on our virtual future in China

China Web Review 2.0 also dives into the HiPiHi buzz and interviews CEO Liu Xinhua. New: HiPiHi was already under construction before Second Life became a hit.

At the very first of establishment[in 2005], they has planned to develop a virtual world, of course, Second Life sparked some new ideas to them. The popularity of Second Life also make it easier for them to promote it.

The system will be very much focused on the Chinese internet users, with games, networking and entertainment as major drives.

Hipihi will make it much simpler for users to create objects by using pre-fab stuffs than what they can do in Second Life. User will have much better experience in building something they are interested in.