Showing posts with label subcultures. Show all posts
Showing posts with label subcultures. Show all posts

Friday, December 20, 2019

How brands can relate to youth subcultures - Arnold Ma

Arnold Ma in Action
Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.

Arnold Ma is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.