ISC-director Hu Yanping
Ogilvy's Kaiser Kuo points at a new initiative by director Hu of the Internet Society of China to improve the available information on traffic to websites and weblogs.
As you might have noticed, I have become in China a bit of a number sceptic. Still, without authoritative numbers, the industry has a problem.
No one expects things to improve overnight, but it's encouraging to see that Hu's group is working with Nielsen/NetRatings and with the IAB to establish industry standards where none really exist. I expect Hu will come speak to the Amcham group about what they're trying to do and how they're going about it. He's said he's very interested in their perspectives. The one Online Audit Initiative meeting I attended was well-attended, which I took to be an encouraging sign.
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