The planning for the launch of our speakers bureau is going well ahead, although we did encounters some delays. Rather than June 1, June 15 seems a more realistic launching date, although we cannot launch much later because of the upcoming holidays for the foreign business community - one of our major constituencies.
One of my colleagues brought up the issue of setting up a corporate weblog that would go along with the new website: I was already happy I would not have to push the issue myself. So, from day one we will have a weblog on our speakers bureau in China, both in English and Chinese. While our website will have two identical sections, we wondered how to synchronize a bilingual weblog.
We decided we actually do not have to. While the announcements and reports might be similar, much depends also on the conversation that emerges with the visitors. That will make both weblogs different, anyway.
Corporate blogging has not yet taken off in the same degree in China as it has in the US. But there is no reason to exclude this tool from our communication kit.
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