SARS is back! - a column

Bill Fischer

IMD-professor and Chinabiz-columnist Bill Fischer hits out in his analysis of the recent China-related food scandals that have hit the world. China has been able to build up itself as a decent brand name, efforts that now are going down the drain. He refers to his earlier writings on SARS.

"This whole problem is not about reality, but about perceptions. It is not about what is currently happening in addressing the issue, as about what didn't happen. It is, frankly, all about fears of China being the source of the next viral outbreak, and the one after that, and the one after that."

That danger is now back in full force.
Bill Fischer is also on of the speakers in our upcoming China Speakers Bureau. When you are interested in hearing him talk, please drop me a line.
More at Chinabiz.

Update: Jeremy Gordon at the China Business Blog gives his take. His company has been involved in investigating some of the scandals.