Taking a language class online - ITV-Asia

Ken Carroll

Over the past week a new online media venture took off, ITV-Asia, with interviews for business people on doing business in China. In one of the first interview Ken Carroll of Chinesepod.com explains how he took 18 months ago his classic language teaching business online in a web2.0 mode.
He is now 15 million downloads further and the concept has become a nice example of how to take a brick-and-mortar business successfully online.
ITV-Asia is an offspring of IVT-Japan, now moving in China and Asia. The operation does still need some fine tuning. The streaming technology does not stream that well at my computer, possibly because of the poor broadband quality. That will be solved in the weeks to come.
Disclosure: The China Herald is in early talks with ITV-Asia to join a combined advertising platform together with other content providers in the region.