Thursday, June 07, 2007

"The future of journalism"

I had promised myself and you to leave the subject of the future of foreign corresponce for a while, certainly after I decide to join the board of the editorial outsourcing company Trombly Ltd.
But one of my readers just pointed at another upcoming venture that might, or might not, compete with Trombly Ltd, setting up also a team in Beijing. Brijit.com is not yet active, so I cannot link through yet. It is very hard to see how their business model is going to look like, but their approach "the future of journalism" might be nice to get VC-money in, but looks at first glance too ambitious.
Journalism is changing fast and parts of it will be outsourced, for sure. But then we talk about niches, high value niches that ask for a competency that will outflank the knowledge of the average foreign correspondent. We talk about the securities market, pharmaceuticals, the automotive industry, some other engineering niches, where a lot of money can be made. The actual location of those reporters is no longer relevant.
In the general news section, we will see a small group of survivers (Wall Street Journal, if Murdoch does not get it, New York Times, Financial Times, Washington Post). The majority of the journalistic legwork will be done by a combination of AP and user generated content. There is no money to be made. Journalist - at best - will sit behind their computer and manage the content that is delivered for free to them.

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