The sinking of the South China Morning Post

Interlocals gives an overview of the competitive market for daily papers in Hong Kong and the analysis for the South China Morning Post does not look good.

The most gloomy might be South China Morning Post and SCMP. Although it continues to make money and its revenue and profit increase by 8% and more than 30% respectively, its sales is going down to barely 100,000 copies. Most of its revenue come from company notices such as IPO. But the regulation requiring listed companies to issue notice on newspapers is going to be cancelled. In other words, its revenue will decrease a lot (about 50 million). And I do not have any information on its new development.

It show the same trend like in other developed media landscapes: the printed daily papers still make a profit, sometimes a huge profit, but the days are numbered if they to not reinvent themselves online. That messages seems to have been missed by the Post for years.