Wednesday, June 18, 2008

A patriottic commercial

Eyes without speaking ~Image by Q r m o O o s h a ™ via FlickrShanghaiist rightfully points at this well-done commercial bij sportswear company Anta, made by WPP's JWT Shanghai. It nicely fits in with the patriottic mood China is in since the Sichuan earthquake. Tom Doctoroff, who is heading the JWT agency:
“We decided to extend the brand message from individual glory to national glory, encouraging everyone in China to stand tall through these obstacles.”


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