Would you bet on a Disney media deal?

WikipediaShanghaiist is discussing a Reuter's story suggesting that Walt Disney is rather close in getting an agreement not only for setting up a Disneyland park in Shanghai (that is already old news), but also a media deal. This is what the story says:

The joint venture agreement would give Disney a huge advantage over U.S. media rivals by allowing it to bypass foreign film import quotas and summer and holiday blackout periods, as well as television censorship, both imposed by the central government.

While its rivals vie for the 20 slots allotted by the Chinese government each year to foreign films, Disney would be tasked with creating movies, TV and web fare to promote its brand, stories and characters to grow attendance at the Disney and Shanghai government-owned park, the documents show.

While Shanghaiist seems carefully enthusiastic about the possibilities of the deal, I have severe doubts. Disney is already discussing such deals since 1994, has on occassions even thought they could blackmail the Shanghai government in organizing them a TV-channel in China. Of course, Disney never had the leverage to get that done.
Their current ambitions seem more down to earth, but for two reasons their future might well be limited to their Shanghai park.
First, getting more slots for their movies does not mean anything as long as we can see all their movies almost for free on pirated DVD's. Now, during the Olympics this illegal retail channels seem to have been hurt quite a lot, but I see no reason why in the future this would be an attractive source of revenue.
On top of that, the Shanghai government is not in charge of China's media policies and might have a hard time to get such a deal through what we call the 'relevant' government departments. They are relevant, because they are in charge and will not see any reason to give up on their powers. It is the same dilemma the Beijing Olympic Committee (BOCOG) faced when they promised free internet access to foreign journalists. They are simply not in charge and those in charge have no reason to give up on their powers. Letting other government departments erode their leverage would be a sure way to unemploymency and no government bureaucracy would encourage that.
So: a park yes, a media deal that works, no.