China Herald: What is going wrong in localization?

Ben Cavender

Localization is the mantra for foreign companies entering China, but many fail. Ben Cavender, senior analyst at the China Market Research Group (CMR) will address some famous cases during a Google+ Hangout on Thursday.

Cases will include, but are not limited to IKEA, The GAP, Dunkin Donuts, and B&Q. You have other cases you want to discuss? Or you want to chip in with our own experiences? Do drop us a note here in the comments or here. A limited number of invitees is possible during the hangout, which will take place at 4PM Beijing Time, 10am CEST, interviewed by Fons Tuinstra of the China Speakers Bureau.

Ben Cavender is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.